campaign managerTell the world... well, not quite. The Campaign Manager is another feature of the CMS for keeping in touch with website users. It allows for mailshots to be sent out with any information they may find useful. This works well alongside the data capture forms. When capturing data with these, users can be put into categories depending on which form they downloaded, or whether they have requested to be part of a certain mailing list. This allows for certain emails to be targeted to certain audiences, which in turn should lead to a higher number of people taking notice of a particular email.
The campaign manager also keeps track of how many people have opened the email and if they have clicked any links inside the email.