RSPB

The Brief

The RSPB, in collaboration with Arriva Trains, wanted to run a special promotion to encourage visitors to their reserves to leave their cars at home and travel by public transport to reduce carbon emissions. blahdblah was asked to create materials to attract the attention of the train-travelling public to make them aware of this special offer.

The Solution

Eye-catching posters encouraging people to visit the reserve and make new wildlife friends which were put up in prominent positions at all railway stations from Chester right the way across the North Wales coast.

The results

More people visited the reserve by train reducing their carbon footprint and enjoying their free cuppa in exchange.

Raving fans

"We were delighted with how blahdblah interpreted the brief for us. The ‘meet new friends’ campaign fits our offer perfectly, and the design has really caught people’s attention and encouraged them to visit us by public transport. Thank you blah for all your help!
Julian Hughes
Site Manager, RSPB Conwy


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