metcalfe catering

the brief

Metcalfe Catering is a 4th generation family run business based in North Wales. With a worldwide reputation for professional grade catering equipment. Metcalfe wanted to embrace the 21st century as the company identity had not changed since 1928! It was definitely time for a new look and that's where blah d blah came in.

the solution

blahdblahworked closely with the team at Metcalfe and got to know them and their business. It was important to do this as we needed the new identity to reflect the company's heritage, but still have broad 21st century appeal for their sector. The new identity need to work in 'badge' form for all the machinery and across a variety of multi-media.

the results

The new look is a run-away success. The logo was applied across all the marketing material including the website. We also re-shot the entire product catalogue over several days in a make-shift studio near the factory building. This involved the moving of some very heavy-duty machinery from the plant! However, it was all worth it as these images really demonstrate the quality of the Metcalfe product. We now manage all of Metcalfe's printing needs - everything from brochures, catalogues, newsletters, stationery and exhibition materials.

raving fans

"The team at blahdblah have supplied our printed materials for several years now and have always created great looking, well printed Brochures, catalogues, newsletters and general stationery. They ensure that our brand stays consistent throughout all our printed materials. Always on time and on budget."
Neil Richards
MD, Metcalfe Catering

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