IMC

The brief

The Imperial Machine Company (IMC) approached blahdblah to improve and develop both print and web elements of their marketing approach. The existing website needed a fresh approach, not just in terms of style, but also functionality. IMC required greater control through an on-line shop selling both new products and spare parts, but also an additional function for an IMC dealer's secure log in area. We were also asked to look at refreshing the existing print materials and develop a new logo concept for the Hurricane Bottle Cooler.

The solution

The blahCMS website came into its own on this project. It was seamlessly adapted to allow for the dealer log in section. The look and feel of the website was also re-designed ensuring that the site made a strong professional impact. We also designed and developed a new logo for the Hurricane bottle cooler. This was rolled out across both technical manuals and sales brochures. We also designed several html email templates to compliment the suite of marketing material.

The results

IMC took delivery of a coherent and thoughtful set of marketing materials. The new Hurricane logo and print sat happily within the suite and the website is a fantastic example of functionality and great design working in tandem.

raving fans

"blahdblah gave a new lease of life to our product range through their design ideas. They provided us with an outstandingly practical web solution, we're delighted with the results and the fact it is so easy to use. It makes our job that little bit easier!"
Gary Barnabas
Sales & Marketing, Imperial Machine Company

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