Broadband Wales

The brief

A 15 million pound four year campaign targeted at business, consumer and stakeholders with an objective to increase the use of broadband across Wales and improve infrastructure to allow access to the whole population. The entire project was fully bilingual and blahdblah were to act as lead agency on the campaign from its inception.

The solution

blahdblah designed and managed the roll-out of an integrated, multifaceted campaign including brand development, national press advertising as well as outdoor, radio, direct mail, PR, events, copywriting, web and multimedia.

The result

blahdblah saw the campaign through a successful and rewarding four years, helping to effect a real sea change in attitudes towards, and understanding of, the benefits Broadband could bring to Wales. The campaign spoke to the many different sectors of Welsh society and it was this, highly tailored and demographic focused approach that lay at the heart of the campaign's success: we spoke to everyone!

Raving fans

"blahdblah delivered an incredible 4 year integrated campaign for Broadband Wales. From the initial branding exercise to outdoor, advertising, DM, online, brochures, exhibition, radio and even smart car livery they did the lot and did it superbly. Their input and commitment to the project was exceptional and was a fundamental part of the project's success"
Andrew Perutz
Head of Marketing, Broadband Wales


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