Blizzard Survival

The Brief

Blizzard Survival are a North Wales success story. Their innovative and revolutionary products have changed the face of survival materials for the outdoor market over the last decade. The ingenious invention Reflexcell™ with its three layer material means that their blankets and clothing are now sold to customers as important and diverse as the US Special Forces Units, British RAF Pilots and International Search and Rescue. blahdblah were delighted to be asked to re-image the logo and create stand-out packaging design for Blizzard.

The solution

blahdblah set about re-drawing the logo. We streamlined and ensured the identity was developed to the maximum in order to do this burgeoning brand justice. We then applied the adjusted logo across a variety of different print for use in perspex packaging cases. The packaging print is fresh, modern and very clear. It reflects the sheer practicality of this product and draws attention to its outstanding performance and customer recommendations.

The result

blahdblah created a series of stand-out packaging designs which were rolled out across the Blizzard product range which retails worldwide. Our packaging design remains on the product today.

Raving fans

"We're delighted with the packaging designs blah d blah have created for us. They provide all the right information in a stylish and multi-market appropriate design. The logo is now looking much more at home and this all reinforces the Blizzard brand. Thanks blah!"
Derek Ryden
Founder and Managing Director, Blizzard Survival




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