Best Bookkeeping branding and stationery

The brief

Best Bookkeeping came to blahdblah with the age old problem of how to make accountancy look a bit more, well...exciting and also to communicate the message that Best Bookkeeping take care of the tasks that you really hate, like tax returns and so on. They required a brand new logo, business stationery and an easily updateable content managed website to showcase this new look. As we all know, the traditionally held image of the accountancy industry involves a lot of grey! So, how to turn this on its head? It was time for the blahdblah team to get their thinking caps on.

The solution

Sprouts. Pure and simple. Doesn't everyone find them disagreeable? Much like filing your accounts and doing your tax return only greener and soggier? Our designers decided that the sprout visual struck a strong chord with many and easily illustrated the idea that Best Bookkeeping are there to take the reigns with the tasks you really hate doing. We used the sprout visual across the website and associated print and the new logo we developed used various shades of green which complimented its clean, modern lines.

The results

The sprout got the response we'd all been hoping for. To say this unassuming vegetable elicits a reaction is an understatement and a half! The website visuals are doing exactly the job we hoped for and driving interest in Best Bookkeeping and actually making it something of a talking point in accountancy circles. This distinct new look and feel is helping Best Bookkeeping to differentiate themselves in their field.

Raving fans

"blah d blah listened carefully to our brief and understood our needs from the start. With this in mind they cleverly focused on the connotations of the sprout and grew our identity from there, blending this iconography with the new logo and creating a fantastic suite of materials."
Jenny Stannard
Managing Director, Best Bookkeeping


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