communicating with your blahdblah website designer
Communicating with your
blahdblah website designer can be difficult because you and the website designer don’t always speak the same language. This article explains how to get your ideas across to your website designer once you have contracted them.
You’ve made the decision to hire a professional website designer at
blahdblah to build your website. You probably took some time to decide which one to go with. Eventually you found the right website designer that you believe will design the most “remarkable”, “extraordinary” website for your business.
So what next? Communicating with the website designer the ideas you have for the design can sometimes be a very frustrating process. Putting the “picture” in your mind into words can be a difficult task. Actually in most cases this is the biggest hurdle between you and the final outcome. No matter how talented the website designer is, if you can not communicate with him properly, in his own professional language, he will not be able to use his talent to achieve your design.
There are two possible situations you may face:
- You know what content you want in your website but don't know how to present it.
- You know what content you want in the website, and you have the look and feel in your mind, but you don’t know how to implement it.
The reality is that giving a website designer the freedom to design based on the website content is usually a smart thing to do. You will find that explaining to the website designer what the nature of your website is, whether it’s a product that you want to sell or a service, and who you want to buy it, is much easier then trying to explain the color schema or an undefined shape that you would like to have in the website header.
If you know a website that has all the features you want and a site that looks the way you want your site to look, be sure to give the site’s web address (URL) to the website designer. Doing so will give him some idea of what you want. You will both be looking at the same thing but will actually look at it from a different perspective. Therefore, it may be better to give them more than one website as an example. The more websites you find that can express your feelings and/or needs, the easier it will be for website designers to understand your intention without you having to use a single “technical” term. Spend as much time as you can until you find just the right websites to provide examples of your needs. Doing research at this stage will definitely save you a lot of time later trying to guide the website designer in the right direction.
Although you are the one who needs to express yourself to the website designer, you must learn to listen to them as well. If he uses technical terms that you don't understand, ask what they mean. Do not finish any part of the conversation unless you are absolutely sure that both sides are on the same hymn sheet.
Remember, you hired a professional website designer because you want a professional looking website and you couldn’t do it yourself. So, trust the website designer’s judgment when they tell you something you want won’t work or isn’t the best way to accomplish your goals. After all, you are paying them for their expertise. Don’t try to tell them how to do their job.
It is OK to require that your website designer gets your approval each step of the way so you can tell them if one of your goals isn’t being met. Also, if you really don’t like how something looks and want it changed, tell them immediately. Don’t wait until everything is done and then decide you don’t like it.
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