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Client: Welsh Assembly Government
Project: Broadband Wales
A national £115 million pound 4 year campaign targeted at business,
consumer and stakeholders with an objective to increase the use of broadband
throughout Wales and improve the infrastructure to allow access to the whole
population.
blah d blah acted as the lead agency on this campaign from it’s inception
and designed and managed the roll-out of an integrated, multi-faceted campaign
including brand development, national press advertising as well as outdoor and
radio, direct mail, PR, events, copywriting, web and multimedia.