Case study: Plaid Cymru
RESULTS - A REAL SUCCESS
To create and establish a modern voice and communication style for the National Party of Wales.
INSIGHTSPlaid Cymru have always been regarded as the political underdogs, as well as this they have received criticism over the years for being 'out of touch' with the audiences and voting population of the Principality.
Winning an election or even winning seats in a general election has been a constant struggle for the Party. Connecting with the people of Wales was going to be the first priority.
PAYBACKA new style, voice and image was created for Plaid Cymru positioning them as a credible, approachable and forward thinking National Party.
The improvements made to their brand communications presented Plaid Cymru as a Party that is truly connected with its public and constituents.
The biggest payback - Plaid Cymru got into power for the very first time, so this was a real success.