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Cardiff Chester LLandudno London 0800 634 5303 sales@blahdblah.com
St Georges Church,
Church Walks,
Llandudno,
Gwynedd,
LL30 2HL

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Vision &
Precision
We are a creative marketing services agency, creatively focused, commercially aware & 100% committed to great chemistry.
Quality
Breed
Young Farmers Club - View case study+
Wales YFC Web / Social Media / App

Brand Challenge

Wales YFC, the charity organisation that provides opportunities for over 5,000 young members across Wales was facing the challenge of growing its membership and operation over the next two years. Wales YFC is the largest rural youth organisation in Wales; the young people of Wales run it for the young people of Wales. Operating across a network of 12 county federations and 155 clubs, Wales YFC continues to create life-changing experiences and opportunities for members aged 10-26 years of age from all over Wales. How could Wales YFC unite its organisation and reach hard to reach audiences across Wales and grow its membership?

Insights

Understanding the media day, how and when the target audience consumes media were going to be critical. These young audiences are digital natives, they have grown up with technology and innovations, and they are comfortable with changing technological advances. Although this audience come from a rural background, they are practical, forward thinking, sociable, fashion-led and experimental

Payback

New bilingual websites were designed, built and launched with the user in mind. They are intuitive, interactive and responsive to allow for an enhanced user experience.

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Anything's
Possible
Coleg Cambria - View case study+
Coleg Cambria Advertising / Video / Brand Activation

Brand Challenge

Coleg Cambria is one of the UK’s largest colleges supporting over 7,000 full-time students and 20,000 part-time learners from all over the North East Wales region and beyond. There was a time when spending large marketing budgets on big advertising campaigns was the thing to do, but times have changed and so has the audience.

Insights

Coleg Cambria needed to reconnect and engage with the young adult community. To do this, Coleg Cambria needed to understand the media habits and behaviours of its key target audiences and groups. In terms of reaching these audiences, Coleg Cambria needed to redeploy its marketing effort into key areas that included outdoor, cinema and a robust digital and social media strategy.

Payback

Content is king. A new promotional video was created to offer the prospective student a 1-2-1 perspective of a day in the life of a student attending Coleg Cambria. The video was filmed using a Point-of-View (POV) style to ensure the content was targeted, edgy, fast-paced and realistic to provide the user with an accurate insight into the Coleg Cambria experience.

Hand
Crafted
David J Jones - View case study+
David J Jones Brand / Web / Social Media / Video / Photography

Brand Challenge

David J Jones is a long and well-established furniture business based in North Wales serving customers from all over the UK and Europe. Having carved out a 20-year history for crafting some of the finest furniture for its customers, David J Jones recognized there was a requirement to realign and reposition the business fit enough to take on the next 20 years.

Insights

Today, the consumer will research and purchase items in a very different way to 20 years ago. It was important for David J Jones to get closer to the customer than ever before. They needed to understand what the decision making and customer journey looked like…or should at least look like for David J Jones.

Payback

A new clean, simple and credible brand identity was created to help position the brand and business as a home for traditional and inspirational home furniture interior ideas. Building on their reputation for professional, time-served, highly skilled and experienced staff, a new responsive ecommerce website was designed, built and launched ensuring it had the perfect shop window to tell the David J Jones story to a new online digital savvy audience.

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Cutting
Edge
Clinton James - View case study+
Clinton James Brand / Web / Social Media / Advertising

Brand Challenge

Clinton James is a well-established, luxury hairdresser. Their clients expect them to keep abreast of the latest fashions and trends in a very creative industry, because of this their branding and communications also need to constantly evolve to keep them ahead of the competition. As well as looking good as a company, they were also in the process of switching hair product provider. This transition was a huge opportunity to generate excitement around the new products and entice new customers.

Insights

Clinton James’ target audience are 35 – 50 year old affluent females who read high fashion magazines. These magazines use model based photography to influence this market, so it was decided that imagery needed to be a high priority along with an incorporation of magazine style formatting and modern fonts. This audience is happy to spend a higher price point as long as they perceive the experience to be indulgent and value for money.

Payback

A modern, fashionable and on brand space has increased the amount of walk in clients, enquiring about appointments by 30%. The use of a welcome pack to thank new and old customers has created a feel good factor around the brand – a feeling echoed on the company’s social media channels, with 50% of recommend a friend vouchers used within the first 6 months!

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Let's Feel
Good
Boots - View case study+
Boots Hearingcare Advertising / POS / Sales Literature

Challenge

To create a set of brand compliant POS and press advertising for the Boots Hearing Care product range.

Insights

All brand marketing material was required to comply with the Boots corporate brand guidelines. The press advertising would be rolled out through a mix of national press, magazines and regional press titles, and the POS was to be distributed to over 120 stores.

Payback

A creative, on brand and on message national promotional and advertising campaign was delivered successfully on time, on brief and on budget.

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Best Of
The Best
Mountain Training - View case study+
Mountain Training Brand / Web / Social Media

Challenge

To unite the five geographical regions under one umbrella brand identity, website and brand voice.

Insights

Five separate geographical regions meant five sets of different and competing communications as well as five separate websites. The brand was in danger of becoming diluted and there was a real requirement to create a united brand and seamless set of communications.

Payback

A new and intuitive website was created along with a set of sub-brands to help support and represent the geographical regions. The Mountain Training brand was united and a brand voice was established which would allow for Mountain Training to communicate in a seamless, coherent and consistent manner.

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