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Cardiff Chester LLandudno London 0800 634 5303 sales@blahdblah.com
St Georges Church,
Church Walks,
Llandudno,
Gwynedd,
LL30 2HL

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Vision &
Precision
We are a creative marketing services agency, creatively focused, commercially aware & 100% committed to great chemistry.
Quality
Breed
Young Farmers Club - View case study+
Wales YFC Web / Social Media / App

Brand Challenge

Wales YFC, the charity organisation that provides opportunities for over 5,000 young members across Wales was facing the challenge of growing its membership and operation over the next two years. Wales YFC is the largest rural youth organisation in Wales; the young people of Wales run it for the young people of Wales. Operating across a network of 12 county federations and 155 clubs, Wales YFC continues to create life-changing experiences and opportunities for members aged 10-26 years of age from all over Wales. How could Wales YFC unite its organisation and reach hard to reach audiences across Wales and grow its membership?

Insights

Understanding the media day, how and when the target audience consumes media were going to be critical. These young audiences are digital natives, they have grown up with technology and innovations, and they are comfortable with changing technological advances. Although this audience come from a rural background, they are practical, forward thinking, sociable, fashion-led and experimental

Payback

New bilingual websites were designed, built and launched with the user in mind. They are intuitive, interactive and responsive to allow for an enhanced user experience.

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Anything's
Possible
Coleg Cambria - View case study+
Coleg Cambria Advertising / Video / Brand Activation

Brand Challenge

Coleg Cambria is one of the UK’s largest colleges supporting over 7,000 full-time students and 20,000 part-time learners from all over the North East Wales region and beyond. There was a time when spending large marketing budgets on big advertising campaigns was the thing to do, but times have changed and so has the audience.

Insights

Coleg Cambria needed to reconnect and engage with the young adult community. To do this, Coleg Cambria needed to understand the media habits and behaviours of its key target audiences and groups. In terms of reaching these audiences, Coleg Cambria needed to redeploy its marketing effort into key areas that included outdoor, cinema and a robust digital and social media strategy.

Payback

Content is king. A new promotional video was created to offer the prospective student a 1-2-1 perspective of a day in the life of a student attending Coleg Cambria. The video was filmed using a Point-of-View (POV) style to ensure the content was targeted, edgy, fast-paced and realistic to provide the user with an accurate insight into the Coleg Cambria experience.

Hand
Crafted
David J Jones - View case study+
David J Jones Brand / Web / Social Media / Video / Photography

Brand Challenge

David J Jones is a long and well-established furniture business based in North Wales serving customers from all over the UK and Europe. Having carved out a 20-year history for crafting some of the finest furniture for its customers, David J Jones recognized there was a requirement to realign and reposition the business fit enough to take on the next 20 years.

Insights

Today, the consumer will research and purchase items in a very different way to 20 years ago. It was important for David J Jones to get closer to the customer than ever before. They needed to understand what the decision making and customer journey looked like…or should at least look like for David J Jones.

Payback

A new clean, simple and credible brand identity was created to help position the brand and business as a home for traditional and inspirational home furniture interior ideas. Building on their reputation for professional, time-served, highly skilled and experienced staff, a new responsive ecommerce website was designed, built and launched ensuring it had the perfect shop window to tell the David J Jones story to a new online digital savvy audience.

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Cutting
Edge
Clinton James - View case study+
Clinton James Brand / Web / Social Media / Advertising

Brand Challenge

Clinton James is a well-established, luxury hairdresser. Their clients expect them to keep abreast of the latest fashions and trends in a very creative industry, because of this their branding and communications also need to constantly evolve to keep them ahead of the competition. As well as looking good as a company, they were also in the process of switching hair product provider. This transition was a huge opportunity to generate excitement around the new products and entice new customers.

Insights

Clinton James’ target audience are 35 – 50 year old affluent females who read high fashion magazines. These magazines use model based photography to influence this market, so it was decided that imagery needed to be a high priority along with an incorporation of magazine style formatting and modern fonts. This audience is happy to spend a higher price point as long as they perceive the experience to be indulgent and value for money.

Payback

A modern, fashionable and on brand space has increased the amount of walk in clients, enquiring about appointments by 30%. The use of a welcome pack to thank new and old customers has created a feel good factor around the brand – a feeling echoed on the company’s social media channels, with 50% of recommend a friend vouchers used within the first 6 months!

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Let's Feel
Good
Boots - View case study+
Boots Hearingcare Advertising / POS / Sales Literature

Challenge

To create a set of brand compliant POS and press advertising for the Boots Hearing Care product range.

Insights

All brand marketing material was required to comply with the Boots corporate brand guidelines. The press advertising would be rolled out through a mix of national press, magazines and regional press titles, and the POS was to be distributed to over 120 stores.

Payback

A creative, on brand and on message national promotional and advertising campaign was delivered successfully on time, on brief and on budget.

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Best Of
The Best
Mountain Training - View case study+
Mountain Training Brand / Web / Social Media

Challenge

To unite the five geographical regions under one umbrella brand identity, website and brand voice.

Insights

Five separate geographical regions meant five sets of different and competing communications as well as five separate websites. The brand was in danger of becoming diluted and there was a real requirement to create a united brand and seamless set of communications.

Payback

A new and intuitive website was created along with a set of sub-brands to help support and represent the geographical regions. The Mountain Training brand was united and a brand voice was established which would allow for Mountain Training to communicate in a seamless, coherent and consistent manner.

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Home Sweet
Home
North Wales Housing - View case study+
North Wales Housing

Challenge

North Wales Housing is a successful social enterprise providing homes and delivering services to over 2,500 households across North Wales. The organisation was formed in 1974, and today it is a modern and dynamic organisation dedicated to improving the lives of people in need across the North Wales region. Over the years North Wales Housing has prepared, produced and printed its annual review which has then been distributed to staff, stakeholders and media, but how could the organisation deliver this content in a different format to audiences who consume media today very differently to how they did ten years ago.

Insights

We know that technology has changed consumer behaviour and we also know that consumers have started to misbehave. We also now understand who the key audiences are for North Wales Housing and what their lifestyle and media habits look like. Creating a digital solution to deliver the Annual Review content would not only be a cost effective solution, it would deliver content in an innovative and engaging way using digital media channels that are today the preferred media platforms to deliver content like an Annual Review.

Payback

New, intelligent and innovative solutions were developed to successfully deliver the North Wales Housing Annual Review for periods 2013-14 and 2014-15. In 2014, the Annual Review was produced as an animated video which was made available online. In 2015, an interactive and intuitive presentation made using Prezi was created and made available to the public via the North Wales Housing website. Both solutions provided North Wales Housing with interactive platforms that enabled the organisation to deliver significant amounts of content and information through a digital channel.

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Branching
Out
Clogau Gold - View case study+
Clogau Gold

Challenge

Clogau Gold is the number one gold brand in the UK with just over 350 retailers across England and Wales selling the Clogau Gold products and delivering the Clogau Gold brand values, traditions, quality and promise. Clogau Gold has also entered the international market through the recent launches of shops in Abu Dhabi and Beijing, making it today one of the fastest international growing brands and most successful gold brand in the UK. With success and growth comes challenges, and for Clogau Gold the main challenge has been on protecting and developing its brand DNA being delivered through its retailer network.

Insights

How you represent, present, talk about, sell and deliver the Clogau Gold brand is extremely important to the business especially through a network of retailers who are not employees of Clogau Gold. Clogau Gold required a solution that would allow the company to educate and train the retailers in how to deliver and sell the Clogau Gold brand and product range. This solution would need to deliver significant amounts of content and information consistently and on brand to a UK and international audience.

Payback

An interactive sales presenter tool and eLearning system was created and produced to allow Clogau Gold to present, educate and train the retailers from across the UK and international markets on how to sell the Clogau Gold brand and product range. This digital approach to delivering training modules and knowledge development was integral to development and growth of the Clogau Gold brand ensuring it is consistently delivered across

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Towards
Excellence
GwE - View case study+
GwE

Challenge

GwE is the Regional School Effectiveness Service for North Wales and works in partnership with the six Local Authorities (Anglesey, Gwynedd, Conwy, Denbighshire, Wrexham and Flintshire) to improve standards of education and improved outcomes for pupils by ensuring effective leadership at all levels and quality teaching and learning in all classrooms. GwE’s vision is to develop a world class system of education where every pupil within the region will be able to access consistently high quality teaching in all classrooms and where all schools, wherever their geographical location, will be led by excellent leaders. Since its inception in 2013, GwE has struggled to establish itself within the region and attracted criticism for its performance and communication with key partners, stakeholders, media and staff.

Insights

To achieve its vision, GwE would need to work with schools and all stakeholders to robustly and effectively support, challenge and monitor performance at all levels and to target support in proportion to the need that is identified and to work towards the creation of a sustainable, self-improving school system. GwE needed to establish a connection with all key audiences and build up a communications strategy that would inform, educate and raise the profile of GwE across the entire region.

Payback

A new brand identity was created to help communicate who and what GwE was. To support the delivery of this, a brand communications model, website and suite of marketing materials and promotional collateral was created to help position GwE as the Regional School Effectiveness Service for North Wales.

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